Campaign details
Title: HeinekicksBrand: HeinekenProduct: HeinekenIdea: LepubCountry: Italy
Media placement
Element | Placement/Location | Start Date | End Date | Number of airings / placements | Country / Region |
---|---|---|---|---|---|
Footwear design | Social Media, In Store | 02/08/2022 | 01/10/2022 | 10000 | Asia |
Relevance for Creative Strategy
Heineken was facing a clear business challenge in Asia-Pacific – relating to the Gen-Z audience who found the beer brand a ‘traditional premium' brand suited to stuffy, formal drinking occasions. With the launch of a new brew, Heineken Silver, that was targeted towards Gen-Zs, there was a business opportunity to turn perceptions around,...