Campaign details
Title: #Flutwein - Our Worst VintageBrand: FlutweinProduct: FlutweinIdea: Seven.One AdfactoryCountry: Germany
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months - 12 months | Europe | Non-specific | Adults (26-55) | Middle | Under 30.000 EUR. |
Objectives
Our main task was to make financial support (donations) available for those affected by the flood catastrophe and to sustainably strengthen the awareness of the Ahr Valley as a wine region.
As for changing consumer behaviour: we had to activate as many people as possible to collect at least 1 million euros in donations....