Campaign details
Title: Fiat No GreyBrand: FiatProduct: FiatIdea: Leo BurnettCountry: Italy
Media placement
Element | Placement/Location | Start Date | End Date | Number of airings / placements | Country / Region |
---|---|---|---|---|---|
on line video | youtube | 26/06/2023 | 31/12/2023 | 15000000 | Europe |
Relevance for Creative Strategy
For 123 years, Fiat has been Italy's ambassador to the world. And with its new "New Dolce Vita for all" strategy, it aims to bring the Italian way of life made of joy, optimism, cheerful, and bright colours - everywhere. Values that a grey-coloured car would have failed to convey. Hence, the...