Campaign details
Title: The JarnysBrand: E.ONProduct: ElectricityIdea: BBDO NordicsCountry: Sweden
Media placement
Element | Placement/Location | Start Date | End Date | Number of airings / placements | Country / Region |
---|---|---|---|---|---|
Preroll | Twitch | 30/01/2023 | 12/02/2023 | 3 | Sweden |
Digital | TikTok | 14/11/2022 | 18/12/2022 | 4 | Sweden |
Digital bumpers | Meta | 31/10/2022 | 18/12/2022 | 5 | Sweden |
Bumper, non-skip, true view | YouTube | 31/10/2022 | 18/12/2022 | 5 | Sweden |
First episode | YouTube | 22/10/2022 | 19/10/2033 | 1 | Sweden |
Relevance for Creative Strategy
With the energy crisis, market conditions changed radically. Prices soared. At times, energy prices in the south, where E.ON was the dominating actor, were 5000% higher...