Campaign details
Title: Reduce The RideBrand: D'IeterenProduct: HUSKIdea: Happiness, an FCB allianceCountry: Belgium
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
12 months - 3 years | Europe | Non-binary | Children (0-12) | Low | 10K agency cost. 10k production cost film 5k press release and PR follow-up. |
Cultural context
In Belgium, there are 3 local Governments (The Flemish, The Walloon and the Brussels Capital region) that are competent in public mobility for their own regions.
The issue in this case was an issue we tackled in the biggest...