Costco launches Chinese brand and marketing communication plan

Mike Golden

Costco, known for its high quality and low price, provides a high-quality one-stop shopping experience for middle-class consumers. As the world's leading warehousing and membership retailer, he hopes to open up the Chinese market and decides to open the first physical store in mainland China. , The brand hopes to let more Chinese consumers understand the brand positioning and are willing to join the membership system.

Case details

Brand: Costco Market Opener

Brand owner: Costco opener

Main Agency: Brandigo

Put on the market: Mainland China, Shanghai

Launch time: April 1, 2019-now

Industry: Supermarket Retail

Media channels: social media

Budget: 1 million

Market background and cultural background

As the world's leading warehousing and membership-based retailer, Costco Market Opener cooperates with global well-known brands such as Kirkland and Kirkland. Costco market openers have always been known for their high quality and low prices, and have always been committed to providing middle-class consumers with a high-quality one-stop shopping experience. When...

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