Campaign details
Title: SobercoinsBrand: City of BalenProduct: GovernmentIdea: Happiness, an FCB AllianceCountry: Belgium
Media placement
Element | Placement/Location | Start Date | End Date | Number of airings / placements | Country / Region |
---|---|---|---|---|---|
Outdoor events | Outdoor | 14/04/2022 | 31/12/2024 | 450 | Belgium |
Relevance for Creative Strategy
Sobercoins is the personification of how progressive thinking has led to a very unexpected and brave solution to the widespread issue of excessive pre-drinking amongst young people. With proven results and easy implementation in any market in the world. Yet another proof that sometimes crazy ideas turn out not to be...