Campaign details
Title: The Lost RideBrand: CERProduct: CERIdea: BETCCountry: France
Media placement
Element | Placement/Location | Start Date | End Date | Number of airings / placements | Country / Region |
---|---|---|---|---|---|
Activation | Social networks | 24/02/2023 | 30/06/2023 | 100 | France |
Relevance for Creative Strategy
In France, in order to obtain a driver's license, you are required to take at least 20 hours of driving lessons. The cars used for these lessons can carry 5 people, but they circulate with only two passengers: one instructor and one student. What if these 3 seats lost for each hour of driving...