Campaign details
Title: Hack MarketBrand: Back MarketProduct: Back MarketIdea: MarcelCountry: France
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months or less | FRANCE | Non-specific | Adults (26-55) | Middle | Not available for publication |
Cultural context
- Regulations for sustainability claims and against greenwashing are very strict in France. As a result, we couldn't communicate the environmental impact of refurbished products without independently proven facts, which took two years to obtain through a collaboration with the French Environmental Agency.
- Comparative advertising is very uncommon in France as it is highly regulated. Only...