Campaign details
Brand: British Heart FoundationBrand owner: British Heart FoundationLead agency: PHD UKContributing agency: Mullen Lowe LondonMarket: United KingdomIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Social media, Sponsorship - media, TelevisionBudget: Up to 500k
Executive summary
Collectively, heart and circulatory diseases are the UK's biggest killers, responsible for one in four
British deaths. However, the total amount spent on research into these conditions is less than half that invested in researching cancer. To bring to life the importance of its research work, the British...