Campaign details
Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: Wunderman Thompson, RiyadhMarket: Saudi ArabiaSector: Restaurants & takeawaysMedia channels: Packaging & design, Point-of-purchase, in-store, Social mediaBudget: Up to 500k
Executive summary
Despite a 6% increase in the value of quick service restaurants in 2018, Burger King's value in the food service restaurant category was declining.1
The brand was losing market share to deep-pocketed established players, local joiners and food aggregators. To gain relevancy, Burger King revamped some menu items, including the famous Whopper. Though the Whopper...