Making a Promise to the Customer – 4. Where next for the research?

This episode of the WARC Podcast is the fourth and final in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer.

Presented by

Where to listen

Timestamps

01:54 – What should marketers do with this research to apply it? 05:39 – Is there a danger of diluting promise? 08:23 – Where do you see this going next? 11:02 – What have you learned from this process? 12:53 – Has this research changed your thinking around brand building? 16:52 – What has the response been to the research? 19:48 – The role of promises in building trust.22:52 – Where will you take...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands