01:47 – Grant’s role at Asahi. 02:49 – How is inflation impacting your consumers? 06:28 – How do these pressures affect your decision making process? 09:10 – How is Asahi telling the story of elevated experiences in their marketing? 10:51 – The growth of non-alcohol beer. 14:09 – Evolving approach to targeting. 19:43 – How important is sports sponsorship in your strategy? 27:59 – Should brands comment on political issues?30:27 – Key challenges brought about...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
