CMOs on 2024: Ally's Andrea Brimmer breaks new ground in sponsorship

Andrea Brimmer and Anna Hamill

In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic upheaval, the power of investing in women’s sports and piloting generative AI.

Where to listen

Timestamps

02:00 – Andrea’s role at Ally Financial. 03:05 – Navigating the current economic challenges. 06:20 – Building trust with customers. 11:13 – Sports sponsorship and media buying. 24:22 – Quantifying success in sponsorship. 28:22 – How has polarization impacted marketers? 31:44 – Risk management and responding to backlash. 35:53 – Generative AI."

Further reading

How Ally Financial’s brand values drive its marketing decisions in sports and beyond

The Marketer's Toolkit 2024...

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