Time-honored brands also need to rethink brand building, how can inheritance, cross-border, and innovation be better?

张军 贾雪

China currently has 1,128 Chinese time-honored brands and 3,277 local time-honored brands, which are widely distributed in more than 20 fields such as food processing, catering and accommodation, and resident services.

This article is selected from the topic "Spotlight China Focus: On Inventory Competition and User Cycle Marketing, Invigorating Brand Vitality". Click to go to the topic page. Subsequent releases of this series will continue to focus on this topic, so stay tuned!

In the impression of many people, in the field of marketing, mentioning "time-honored brand" seems to be synonymous with "backward". The traditional concept holds that these time-honored brands struggled to survive in the vicissitudes of history, some struggled because they did not adapt to the modern market environment, while others lay flat in the glory of the...

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