Entering 2022, the resurgence of the epidemic has made brands more cautious in their marketing campaigns. "The most pessimistic estimate when we did our analysis in 2020 was to end the battle in three quarters, but it's not over yet in three years." Tan Beiping, vice president of Minglue Technology Group and president of Miaozhen Marketing Academy, said in an interview with WARC.
From the observation of the entire market, some changes in consumer behavior have already appeared, but in the long run, we can...