When KOLs meet AIGC: A perfect match or a game of wits?

李子璇，蔡照

AIGC has undoubtedly become a technological trend impacting marketers and creators in China, and with the introduction of ChatGPT 4, which has cross-modal capabilities, countless people were once again amazed in March 2023.

This Chinese New Year, did you receive blessings from the 11 AI rabbits from the InterContinental Hotel in China? These 11 New Year's Greetings were selected from 10,900 rejected AI rabbits and the result of a collaboration between Midjourney's digital AI technology and human creatives. 

Without AIGC, this would have been a tremendously consuming and costly creative project...

Image source: InterContinental Hotels Group WeChat official account

AIGC (Artificial Intelligence Generated Content) gradually changed China's marketing landscape from the late 2010s onwards. When OpenAI released ChatGPT-3, its scale and ability allowed AIGC to break out of its hight-tech niche and enter the...

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