Hello, CCO! What do creative companies see to drive the growth demand of the stock market?

余国雄（Jeffrey Yu）

In the stock market, it is very important for the surviving companies to have strong ideas. Fancy selling in the market is easy to be overwhelmed one by one, but a good story with emotional resonance can effectively leverage consumers' long-term interest in and participation in the brand. In the face of technology and digital age, we need intensive cultivation to find a good idea.

This article is selected from the topic "Spotlight China Focus: On Inventory Competition and User Cycle Marketing, Invigorating Brand Vitality". Click to go to the topic page. Subsequent releases of this series will continue to focus on this topic, so stay tuned!

It has long been said that advertising is dead, and the golden age of advertising people is already history; but where is the biggest feast of advertising marketing every year - the Cannes Lions International Festival of Creativity, where we can still see a lot every year Cutting-edge cases, see the topic driven by the content of...

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