From Simple Grass Planting to Closed Service Loop: A Big Upgrade in Scientific Marketing for Social Media Experts

张军

Brands hope to spend money on more effective talent marketing, so as to achieve more accurate and easier conversion, and can no longer simply plant grass or invest heavily. As all social media platforms rely on the closed loop, the appeal of the brand is to make social media marketing more integrated and linked, to form a content matrix through the works of more talents, and to cooperate with search advertisements, information flow and other means to achieve more conversions .

This article is selected from the topic "Spotlight China Focus: Prevalence of Planting Grass Marketing, Exploring the Influence and Potential of KOL/KOC" , click to go to the topic page, the subsequent releases of this series will continue to focus on this topic, so stay tuned!

From the earliest Weibo and WeChat, to Zhihu, Bilibili, and now Douyin and Xiaohongshu, talent marketing has gradually grown in China's Internet world. Crowley’s research found that the talent marketing market is expected to grow to 59.8 billion yuan in 2023.1

However, the ways and means of talent marketing are not static....

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