Individualism has dominated the past few decades, driven by the increased use of social media and people’s desire and focus on self-promotion. But post-pandemic, things have changed. Following the isolation of COVID-19, lockdowns and house-bound lives, people no longer want to feel alone, and individualism isn’t delivering what it promised in terms of economic and brand growth. The system feels broken. And there’s a sense that people are yearning for change.
Collective action is now required more than ever to tackle bigger existential threats, such as climate change and cause-related politics, and restore a sense of belonging after a traumatic...