01:10 – What is a distinctive asset? 03:08 – What kind of assets can be a distinctive asset? 05:29 – What are the basic dos and don'ts of assets like packaging? 07:37 – The background of Cadbury’s Donating Words campaign 10:24 – At the time, did this feel like a risk? 11:50 – What did the campaign look like in real life? 12:54 – What are the pitfalls of changing packaging when it's done badly?14:42 –...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
