Unveiling the senses: Five multisensory marketing trends of 2024

Scott King

Appealing to the senses has become paramount for brands aiming to stand out, build trust, and differentiate themselves from the competition.

In the dynamic landscape of marketing and branding, staying ahead of the curve is essential. As we move further into 2024, it's evident that appealing to the senses has become paramount for brands aiming to stand out, build trust, and differentiate themselves from the competition.

In fact, recent research by Wunderman Thompson found that consumers are indeed demanding immersive sensorial experiences – 63% seek brands that can provide multisensory moments, and 61% long for brands that can ignite intense emotions.

In this article, we'll explore five key trends in multisensory marketing that are set to shape the industry in the...

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