Under the grass-planting economy, how can expert KOL empower brand growth

李宇阳，刘畅，仲翔晖

The task of KOL in brand marketing is not only to expand exposure and complete delivery, but for some specific categories, such as those that have information barriers or need to break the inherent prejudices of the market, the endorsement role of expert KOL can play a more effective role in an industry with intensified competition . Brands use expert KOLs to boost planting, but also distinguish several situations based on different marketing purposes, or even a combination of different talents, including the use of KOP, and maximize the effect of endorsement by setting a good marketing rhythm.

This article is selected from the topic "Spotlight China Focus: Prevalence of Planting Grass Marketing, Exploring the Influence and Potential of KOL/KOC" , click to go to the topic page, the subsequent releases of this series will continue to focus on this topic, so stay tuned!

Planting grass, as the most active link in social marketing, has always been a marketing activity that brands attach great importance to. And KOL cooperation is the core part of it. With the continuous improvement and iteration of social platform functions, KOL cooperation also carries more and more brand tasks, helping brands achieve...

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