Spotlight India: Decoding the Indian Gen Z

This edition of Spotlight India looks at how the Indian youth is changing, and new spaces and tactics that brands must employ to effectively reach them.
  • Data from GWI shows Gen Z is mainly saving towards short-term goals (e.g., travelling or purchasing a car), rather than long-term goals (e.g., retirement).
  • The most common ways Indian Gen Z discover new brands are through ads seen on TV (34%) and ads on social media (32%).
  • Print media is gaining popularity among Indian Gen Z, with daily print press consumption projected to reach 51 minutes by 2025....

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