Raising the bar in APAC: How media quality and performance drive outcomes

This report, developed by WARC and DoubleVerify, explores the impact of media quality and performance in driving more effective outcomes for advertisers in APAC.
  • It also analyses how the digital advertising landscape in APAC is changing and identifies best practices for how to evolve and keep pace.
  • In the wake of Big Tech’s reckoning is a burgeoning local media ecosystem in APAC that is often overlooked.
  • Despite these changes, one thing remains true – ensuring quality on these channels is a prerequisite for effectiveness so that advertising cuts through, drives performance and does not waste media dollars.
  • However, this shift towards measuring quality also means unlearning the underlying behaviours that have characterised the old digital advertising landscape.=, including the trend of buying ‘cheap media’...

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