How Indian Gen Z's self-reliance and confidence help marketers

Manisha Sain

Hope and Fear are great motivators for all generations, but for India's Gen Z, the social reward and gratification of ‘trying’ ‘taking steps’ offsets the fear of failure, and The Womb Communications' Manisha Sain says that this keeps them in the loop of chasing new things and experiences.

This article is part of a Spotlight series on India's Gen Z. Read more

George Orwell once said, “Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.”

While this may be the most natural human tendency, it often becomes the enemy of us truly understanding the other, holding us back from getting to a point of coaching ourselves in the inner worlds of the other.

Originally labelled as the iGen by Pew Research Centre – the people responsible for watching big demographic...

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