Know and be known: The navigation of taboos in Asia through creativity

Skanda Lokeshwaran

BLKJ Havas’ Skanda Lokeshwaran explains how campaigns can tackle taboos in more conservative Asian society by exploring the context around sensitive social subjects.

A taboo can be loosely defined as a subject, word or action that is avoided for social reasons. However, social norms may be skewed towards certain biases and not reflect the true nature of ideas and concepts. That is why we, whether as individual creatives or as organisations, need to explore the context around taboos in relation to existing frameworks and attempt to distil the most effective and nuanced way forward.

This is especially relevant here in Asia, where society tends to veer towards conservatism in public discussions and restraint is prioritised when approaching subjects that might be out of...

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