Industry Snapshot: Travel and tourism

Identifies five trends that will shape marketing strategies of the travel and tourism sector in the coming year.
  • Climate change is affecting the way people plan their holidays, with rising temperatures likely to reduce demand for travel to hotter destinations in the long term.
  • The growing importance of hybrid work arrangements in talent acquisition and emphasis on work-life balance among employees have created the conditions for blended business and leisure travel to thrive.
  • Popular travel destinations are receiving more visitors than they can handle, negatively impacting the environment, infrastructure, local communities, and overall visitor experience.
  • Consumers are finding ways to cut travel expenses to cope with the heightened cost of living, but they will still indulge in small...

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