This article is part of a Spotlight series on India's path to global influence. Read more
To do some crystal ball gazing, I am tempted to say there’s an AI for that, or there probably will be if not already there. So this column next year will be churned out in minutes and authored by whichever premium AI subscription WARC has.
Not just Spotlight contributors but agencies and marketers will increasingly find themselves uncomfortably in the spotlight. The rise of AI will cause ripples, but couple that with the way clients are engaging with agencies, especially startups and the...