India 2024: Economic cues and marketing effects

Naresh Gupta

With a booming economy and a watershed general election in 2024, the effect on Indian marketing will be significant and Bang in the Middle’s Naresh Gupta predicts what the impact on brands will be.

This article is part of a Spotlight series on India's path to global influence. Read more

India stands on the verge of creating economic history, something it could not have dreamed of in the ‘80s when the country was struggling with a balance of payment deficit, poor foreign exchange reserves, a rising energy bill and a stagnant consumer market. In the next four decades, India transformed itself from being an also-ran to a powerhouse. 

The economic story

The recently released figures for the Indian economy from the Ministry of Programme Implementation and Statistics paint a robust picture for 2023....

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