How streaming is redefining sports marketing in Australia

Ashley Spinks

The sports landscape is changing as streaming offers the opportunity to engage with a mass audience and Seven’s Ashley Spinks says it requires a more nuanced and integrated approach to marketing.

This article is part of a Spotlight series on sports and sponsorships in Australia. Read more

The sports landscape in Australia is witnessing a paradigm shift, with streaming technology advancements at its core. While the traditional broadcast model is still essential, it now shares the stage with streaming services, offering viewers access to live sports events, on-demand replays, and exclusive content permitting infinite consumption.

This transformation of sports viewership is not just a tale of platforms and accessibility but also a profound shift in the fabric of sports fandom itself.

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