How climate change is impacting insurance, and what marketers can do next

Suzanne Barker

Increased natural disasters due to climate change are seeing insurance prices soar or coverage withdrawn entirely for customers in high-risk areas.

What’s the link between climate change and the insurance industry?

Thanks to climate change (and an insurance industry that hasn’t quite adapted to today’s realities) a customer’s ability to be protected or even have an option to be protected by insurance is dwindling. One of the biggest countries facing this tension is the United States, particularly the state of Florida where we see the following domino effect:

  • More people are moving to high-risk areas: Florida saw an increase of 350,000 residents from 2022 to 2023, with people moving in search of warm weather and lower costs; despite Florida...

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