How brands can protect against ad fraud in CTV

Augustine Fou

Looks at ad fraud in connected TV (CTV), and how advertisers can avoid it.

Connected TV

This article is part of a series of articles from the WARC Guide to connected TV. Read more

Why it matters

New, high-demand advertising platforms such as CTV almost inevitably lead to advertising fraud, so brands need to remain vigilant, and practical, about avoiding it.

Takeaways

  • While human usage of streaming did go up during the pandemic, that usage has stabilized, and the hourly patterns remain the same; brands would do well to realize these patterns are indicators of where CTV inventory really is.
  • Even when ad-supported, CTV ad loads are less than they are in linear...

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