Field to ForYou page: How TikTok is shaping modern sports culture

Denny Handlin

As new Australian sporting traditions emerge, TikTok’s Denny Handlin looks at how sports media has become more inclusive and personal, and what this means for brands.

This article is part of a Spotlight series on sports and sponsorships in Australia. Read more

It's no secret that we Aussies love sport. Whether it's sitting on the edge of your seat watching the Tillies (aka the CommBank Matildas, Australia's women's national soccer team) in a nail-biting, 10-minute penalty shoot-out or screaming your lungs out as your seven-year-old daughter kicks an own goal in her first soccer match, sport in Australia is a cultural cornerstone. It unites communities, fuels national pride and brings together generations that are often divided.

With the upcoming Summer Olympic Games,...

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