Anxiety in the age of permacrisis: How brands can help to reduce it for Asian consumers

Maz Amirahmadi

As the world lurches from one crisis to another, consumers are seeking transformation and Human8’s Maz Amirahmadi says APAC brands can deliver value by acting on human insight to drive positive change for people and planet to improve their health and well-being.

This article is part of a Spotlight series on consumer anxiety and mental health in Asia. Read more

Just when you thought we were out of the woods, suddenly there are banks going down. What next?

There is no doubt that the permacrisis is causing us anxiety. Consciously or subconsciously, we are all re-examining the world we live in and how we live in it. In times of crisis, we seek connection to others. We seek stability. We look for pillars to lean on. Our connections to others help us feel rooted, safer somehow....

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