- The industry has a responsibility to help tackle climate change and we can all do this by promoting more sustainable products, services and behaviours through our campaigns.
- The work recorded here inspires others in the industry to think about how they can work more sustainably and create campaigns that are both commercially successful and sustainable....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
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