AYAYI upgrades its brand, intending to promote the lifestyle of virtual reality

As the first ultra-realistic digital person in China, AYAYI will carry out a major brand upgrade in the summer of 2023. With technological innovation and the evolution of marketing needs, the company behind it, Ranmai Technology, hopes that AYAYI will get rid of the inherent impression of "digital person". Focusing on the impact on the lives of current consumers, promote the new trend of combining digital and real, and create a "virtual and real" aesthetic style and lifestyle.

This article is selected from the topic "Spotlight China Focus: Prevalence of Planting Grass Marketing, Exploring the Influence and Potential of KOL/KOC" , click to go to the topic page, the subsequent releases of this series will continue to focus on this topic, so stay tuned!

The birth of AYAYI two years ago marked the birth of the first super-realistic digital person in the Chinese market. She has also become a popular virtual KOL in brand marketing activities, with 1.12 million+ fans on the whole network.

In the summer of 2023, Shanghai Ranmai Network Technology Co., Ltd. (RM...

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