2023 Consumer trends report: Featuring additional regional analysis from Asia Pacific

Explores the key issues that will influence consumer purchase decisions across brands and categories, based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies, and analysis.
  • Consumers are cutting spend to cope with rising inflation, and brands should reconsider value propositions most urgently.
  • Second-hand shopping is an emerging trend in APAC, but trust and product credibility remain a barrier to entry.
  • The social commerce market is growing and changing the way consumers – especially Gen Z – discover and research products.
  • APAC consumers are especially receptive to social commerce and display high levels of trust in influencers....

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