In Douyin e-commerce, how does Daren Dianbo help brands tap the incremental market

王梦楠

Many Douyin talents with only tens of thousands of fans can bring millions or tens of millions of GMV to the brand. The talent store broadcasts created by these talents have become a necessary supplement for the brand after the top talent live broadcasts and brand store broadcasts are completed, forming a pattern of "goods leading people" through trust and product attractiveness.

This article is selected from the topic "Spotlight China Focus: Prevalence of Planting Grass Marketing, Exploring the Influence and Potential of KOL/KOC" , click to go to the topic page, the subsequent releases of this series will continue to focus on this topic, so stay tuned!

The term "Douyin e-commerce" was put forward in 2018, and it has only been a few years so far, but it has gone through the 10-year evolution of traditional e-commerce through continuous iteration. For brands, talents, and institutions, as the Douyin platform continues to update its rules and gameplay, they are also constantly...

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