Global CTV ad revenue to increase 13.2% this year

Celeste Huang

An overview of GroupM’s 2023 global mid-year forecast.

Connected TV (CTV) ad revenue is forecast to reach $25.9bn in 2023, and grow 10.4% by 2028, according to the latest GroupM global mid-year forecast. 

Global TV ad revenue is forecast to be $133.6bn with a 1.2% year-on-year decline while CTV is forecast to increase 13.2%, reaching $25.9bn. GroupM notes that “viewership is shifting to connected TV”, and CTV ad revenue is forecast to reach $42.5bn in 2028. 

GroupM predicts viewers will continue to pay for quality content and that there is “ample headroom for total SVOD consumer spending”. Currently, consumer spend on SVOD (including lower-priced ad-supported tiers streaming) represents...

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