Europe’s digital ad market reached €86bn in 2022

Celeste Huang

An overview of the latest IAB Europe AdEx Benchmark 2022 Report.

Digital ad spend in Europe increased 9.8% in 2022, reaching €86bn (£74.7bn), according to the latest AdEx benchmark study released by IAB Europe. 

Despite the geopolitical tension and economic headwinds in Europe, the continent’s digital ad market gained €7.7bn (£6.68bn) in 2022. The majority of European ad spend remains concentrated in top markets including the UK, Germany, France, Spain, and Italy, which collectively claimed more than two-thirds (69%) of total digital ad spend in Europe. 

Audio saw the largest expansion across all formats in 2022, with a 22.1% increase to €0.7bn. Video also experienced significant growth...

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