Creativity with impact: Use of partnerships in the WARC Rankings

Looks at ideas that have creatively harnessed partnerships, and produced results, using three award-winning case studies.
  • Partnerships can deliver results across all aspects of brand-building – all three 2024 WARC Rankings featured brands which excelled by harnessing partnerships.
  • Partnerships and sponsorships have become more ubiquitous and sophisticated, making creativity, unexpected insights, live moments and surprising media placements essential for campaigns to stand out.
  • Within purpose-driven marketing, value-led collaborations can help brands gain credibility when tackling social and environmental subjects, and provide marketers with invaluable audience insights to ensure sensitivity around taboos.
  • Partnerships with cultural icons can also enable brands to enter cultural conversations and engage fans around their passion points....

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