Campaign details
Brand: Finish Brand owner: Reckitt Entrant company: HavasIdea creation: Havas New York Market: United States Sector: Cleaners & detergents Media channels: Social media, Content marketing, Online video, Word of mouth, Influencers, KOLs, Websites & microsites, Public relations, Radio & audio Budget: Over 20 million
Executive summary
Three in four US dishwasher users pre-rinse their dishes before putting them in the dishwasher. It’s a life-long habit for many, and it wastes a shocking 20 gallons of water every time. But as America is...