Campaign details
Brand: BMO Brand owner: Bank of Montreal Entrant company: Bank of MontrealIdea creation: FCB Montreal Market: Canada Sector: Banks Media channels: Television & Connected TV, Outdoor, Out-of-home, Online display, Online video, Websites & microsites, Events & experiential Budget: Up to 500k
Executive summary
Financial services organization BMO has been a major partner of the CF Montreal soccer team since 2012. Through its sponsorship platform, FanFini, BMO positions itself as more than a sponsor. BMO is a passionate and active member of the...