Vaseline: See My Skin

Melle Hock, Elaine Tan, Daniela Marino

Vaseline, a skincare brand, created the world's first and most diverse medical image library; See My Skin to help people of colour in the USA find images of people with skin complaints that matched their own.

Campaign details

Brand: Vaseline Brand owner: Unilever Entrant company: EdelmanIdea creation: Edelman New York Market: United States Sector: Skin care, sun protection Media channels: Public relations, Online video, Social media, Packaging & designBudget: 1 - 3 million

Executive summary

America is a multiracial society, but in matters of health it’s also a deeply unequal one. People of color make up 40% of the US population [1], but when it comes to searching for skin conditions online, less than 6% of image-based results are on...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands