Vancity: Bank on Affordable Housing

David Henman Synyard

Vancity, a member-owned financial co-operative headquartered in Vancouver, increased members, consideration, and differentiation by illustrating how it addresses affordable housing.

Campaign details

Brand: VancityBrand owner: Vancity Savings Credit UnionEntrant company: TaxiIdea creation: TaxiMarket: CanadaSector: FinancialservicesMedia channels: Online video, Social media, Television & connected TVBudget: Up to 500k

Executive summary

After going dark for 6 months, Vancity needed to reassert its position in Canada’s banking market, one dominated by five big banks. Meanwhile, people in Vancouver struggled financially, but, more detrimentally, were losing the ability to find an affordable home. The problem we aimed to solve is that people think where they bank only finances homes. Research showed...

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