UNICEF: Creative culture, Rooftop Productions & UNICEF – Vaillante

Paola van Cappellen, Diane Yameogo, Richard Ahlfeldt

UNICEF, a Humanitarian aid organisation, increased impressions, engagements, and website visits by raising awareness about the practice of child marriages in sub-Saharan Africa.

Campaign details

Brand: UNICEF Brand owner: UNICEF Entrant company: Creative CultureIdea creation: Creative Culture London Market: Global Sector: Government, social policy Media channels: Cinema, Social mediaBudget: Up to 500k

Executive summary

Globally, 650 million women and girls were married before their 18th birthday. 115 million of them live in sub-Saharan Africa.

Vaillante (Brave in French) is an innovative and powerful awareness campaign. Innovative, through its format: in order to target a wide range of audiences across Africa, UNICEF decided to develop a fiction that...

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