Campaign details
Brand: UAE Government Media Office Brand owner: UAE Government Media Office Entrant company: Saatchi & Saatchi MEIdea creation: Prodigious Dubai Market: Saudi Arabia Sector: Government, social policy Media channels: Social media, Events & experiential, Other & ambient media, Email marketingBudget: Up to 500k
Executive summary
To support the “One Billion Meals” initiative combatting the crisis of world hunger, we needed to generate record-breaking fundraising.
We focused on a known fact that led to an unfortunate inequity - costs spent by the rich...