Twitter: Female Arabic

Fabio Medeiros, Maha El Hawari, Mauricio Sanaiote

Twitter launched a new movement, #FeminineArabic, inviting brands to communicate more inclusively with their female audiences in MENA and become the spark of change, provide a voice for local issues, improve brand love and relevance, and make it easy for brands and companies to choose Twitter as a preferred platform.

Campaign details

Brand: Twitter Brand owner: Twitter Entrant company: VMLY&RIdea creation: VMLY&R Dubai Market: Middle East & North Africa (general region) Sector: Websites, online services, apps Media channels: Public relations, Online video, Events & experiential Budget: Up to 500k

Executive summary

The Middle East has always played a key role in Twitter’s business. Whilst many of its locals loved to use its platform, Twitter aspired to play a larger role in its users lives. As a result, the brand set out to find new...

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