The Lady Garden Foundation and Havas Lynx Group: Give Your Fanny Five

Alessandra Khosa, Zoe Harris, Kathryn Jenkins

The Lady Garden Foundation, a gynae health charity, published an online guide, The Vagina Dialogues – Your Guide to Giving it Five, to break the taboo about vaginal self-exams and raise awareness, educate on the five gynae cancers, drive traffic to educational resources and drive intent to perform a self-check.

Campaign details

Brand: Lady Garden Foundation Brand owner: Lady Garden Foundation Entrant company: Havas Lynx GroupIdea creation: Havas Lynx Manchester Market: United Kingdom Sector: Charities & voluntary organisations Media channels: Content marketing, Radio & audio, Merchandise & free gifts, Online display, Websites & microsites, Social media, Direct marketing, Outdoor, Out-of-home, Public relations Budget: Up to 500k

Executive summary

There are 22 gynae cancer deaths every day, surprisingly close to the 32 breast cancer deaths we see daily [2]. However, unlike breast cancer, performing vaginal...

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